![]() In the era of AI and technology, I found refreshing to listen to Mike Follett Lumens Research CEO, talking at the Marketing Mindset podcast. His opinion was that the future of advertising resides in crafting. Creating beautiful design pieces with meaningful content that people would love to keep and collect. It brought me back to the image of the turn of the century french posters, where artist created pieces with a commercial purpose. Those museum posters are still in many peoples homes and have outlive the brand that they promoted. Nothing more far away from the current conversation, where as per a 2013 Oxford University, study, 50% of the current jobs will be replace by AI and Marketers like myself have 33% chances to be substituted by an AI or an algorithm. It is not very kosher to say it, but I still believe that the success of a campaign in great measure resides on the craft. The way that we establishing human connections and marry the attributes of a brand with our "own the brand". So much so, that we will love them for what they stand like Nike, Dove, Apple and many other. They are proof that technology helps, but you need the craft and a point of view to connect. Lets not forget that not all out lives are happening online, and twitter sometimes give us a skew view. And yes, sometimes a simple poster in the right place with the right message will do the job.
0 Comments
|
@mercedesrbIgnited by curiosity Archives
February 2021
Categories |