It’s well covered by the news that Latinos are happening and how the young Latinos are transforming the face of America, but are the young who are doing it? Think twice! The following points will show you how the “oldies” are at the core of these changes: 1 - Latino Boomers and Gen Xers made the biggest growth of the labor force in the U.S. ¡CRECIENDO “PA” ARRIBA! From 2007 to 2013, the Hispanic civilian labor force population aged 45+ increased by 35%, while the corresponding non-Hispanic population grew by just 6%. Also 45+ it’s the fastest growing segment among Latinos. 2 - Latino Boomers live, ¡MUCHO MÁS!
Hispanics live longer on average than African-Americans and non-Hispanic Whites, and they have the longest median age despite higher levels of poverty and less health insurance coverage. And they have to put up with their mother in law much longer. 3 - Latino Boomers VIVEN in the social networks. Almost half of Latinos 50-62 years old have a social media profile, not far from the 77% of the connected Millennials. 88% are in Facebook, 42% in YouTube. Abuelita is as Hip as her grandson. 4- Latino Boomers double on the use of apps, ¡QUÉ SMART! In the last year, Latinos 65+ have gone from using their app from 20 hours a moth to over 32 hours an increase of 57%. They now have an APPetito for Google maps and Weather. 5 - Latino Boomers are traveling ¡A LO GRANDE! A whooping 79% of Hispanics travel for vacation at least once a year and 60% do it with a family member from an older generation. It’s a family affair! 6 - Latino boomers are shopping on line, ¡BUENO, BONITO Y BARATO! 76% are purchasing product and services online. Good-bye catalogs and shopping carts… 7- Latino Boomer love a good gossip, ¡VAYA CHISME! As much as the young Millenials 81% of Latino Boomers interact with friends online. Beauty salons no longer are the centers of the news. References: -U.S Census bureau population division. - Nielsen Shift in view: the Cross platform - Terra’s 2018 State of the Hispanic Digital Consumer by COMSCOR - ThinkNow research/Best Western survey/Experian Simmons HLNS Spring 12 month study
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